Simply Thai
Responsive Website Design
Beautiful photography and a responsive website serve up a fresh new look for Simply Thai, a Tukwila-based restaurant.
Brief
Simply Thai’s website and brand was woefully outdated. We were tasked with rebuilding the website from the ground up, expanding the company’s digital brand experience with photography of its delicious food, and implementing a consistent identity across all digital channels.
Before
Simply Thai's legacy website was a fixed-width site that didn't speak to the restaurant's outstanding quality food.
Process
We began by aligning the site’s pages and information to visitor intent: finding and validating a great restaurant. This brought location and menu information to the forefront, which were buried on the legacy site.
We captured the vibrancy and freshness of Simply Thai’s food during an on-site photo shoot with dishes fresh from the kitchen. The best part of the shoot was sitting down afterwards to enjoy each plate of food with Rick himself. Armed with bright, mouth-watering photography, the site came to life with succinct text which allowed the visuals to carry the story.
Additionally, we redesigned and printed Simply Thai’s dine-in and take-out menus to match the updated brand identity.
After
Simply Thai's updated website is responsive and uses bold, colorful photography taken on location to showcase the restaurant's menu items.
Deliverables
Responsive website design and development
Content strategy
Graphic design
Art production
Editorial services
Brand experience strategy
