WA DES Solicitation 20422
Category 1 Advertising & Marketing Campaigns
Requirement 4.2
Transcreation and Culture-Centered Messaging
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OMWBE Certification Campaign
From left: Democracy Voucher poster in Tagalog, Voucher informational insert in Japanese, reverse of insert instructing recipients that they can request vouchers and program materials in their preferred language.
Above: Certification Workshop direct mail postcard. Right: retractable standing banners for workshop locations and outreach events.
Fresh Bucks e-Benefits Launch
Left: Fresh Bucks Website in Spanish. Below: Fresh Bucks Program Brochure in Arabic and Oromo.
Seattle Democracy Vouchers
Requirement 4.4
Idea and Brand Development
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OMWBE Certification Campaign
From left: Democracy Voucher insert for voters, candidate brochure outside, candidate brochure inside.
Above: CertifyWA logo. Right: CertifyWA.com home page.
Fresh Bucks e-Benefits Launch
Top: Fresh Bucks retailer signage at Safeway. Below: Facebook Page branded cover image.
Seattle Democracy Vouchers
Requirement 4.5
Writing
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OMWBE Certification Campaign
From left: Democracy Voucher poster, resident brochure outside, resident brochure inside.
Right: Certification workshop invite direct mail postcard
Left to right: screenshots of the CertifyWA.com sales page promoting certification with OMWBE with direct response copy and clear calls to action.
Fresh Bucks e-Benefits Launch
Below left and right: Fresh Bucks voucher insert notifying customers of the upcoming switch to electronic benefits.
Seattle Democracy Vouchers
Below: Customer How-To video we scripted and animated for the Fresh Bucks e-benefits launch.
Requirement 4.6
Quality
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OMWBE Certification Campaign
Below: Announcer-read radio spots for the campaign.
Fresh Bucks website
Left to right: certification workshop direct mail postcard, retractable event banner, CertifyWA.com home page.
Fresh Bucks e-Benefits Launch
Custom vendor signage
Seattle Democracy Vouchers
Center: In-language newspaper ad for the Seattle Chinese Post.
Right: A voter receives their voucher package in the mail.
Below: Customer How-To video we scripted and animated for the Fresh Bucks e-benefits launch, then translated into Chinese, Somali, Spanish, and Vietnamese.
Requirement 4.8
Social Media
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