Relaunch Victory Solutions’ website to more accurately reflect the young company’s growth.
After being selected for a highly coveted mentor-protege relationship with The Boeing Company, Victory Solutions found its website to be woefully out of sync with their expanded capabilities and expertise. The first task was to develop a content strategy for the new site. Our goal was to help Victory Solutions uncover the best narrative to describe their business. Complicating this process was the highly technical and often confidential nature of their work with multiple federal agencies. Through an iterative process, we distilled Victory Solutions’ core brand strengths into language that strikes the middle ground between technical and simplified.
Armed with fresh content and a streamlined information architecture, the next step brought organization to the site’s layout and navigation. We built the site on Squarespace, a hosted content management system, to ensure the company’s team could keep the site updated on their own. A crisp, image-forward design positions the keystones of their portfolio front-and-center on the home page, while generous white space keeps the text-heavy site from being overly cumbersome.
In the process of designing the site, we clarified the Victory Solutions brand identity by developing typographic standards, unifying the color palette, and editing the website copy for a clear, unified voice.
Although analytics data for the legacy site is not available, responses from Victory Solutions leadership and employees has been overwhelmingly positive.
Responsive website design and development
Copy writing and editing
Brand identity design