The Northwest Mountain Minority Supplier Development Council (Northwest Mountain MSDC) is an affiliate of one of the country’s leading corporate membership organizations, the National MSDC.
The Northwest Mountain MSDC facilitates meaningful business relationships between corporations, public agencies, and certified minority business enterprises (MBEs) in the states of Alaska, Idaho, Montana, Oregon, Utah, Washington, and Wyoming.
In an effort to consolidate its operations, the National MSDC restructured its number of affiliate councils and provided a logo design that was customized for the remaining affiliates. Our task was to design a brand identity around the Northwest Mountain Minority Supplier Development Council’s (Northwest Mountain MSDC) new logo, keeping the brands’ roots firmly planted in the Northwest while promoting a polished, professional image. The identity system needed to resonate with all of the Northwest MSDC's audiences from small minority-owned companies to corporate members such as Starbucks, Microsoft, Boeing, and Nordstrom. Concurrently, we relaunched the council’s website with a responsive design to be more user-friendly.
Operating within the established brand of the National MSDC, our strategy was to expand the Northwest MSDC’s color palette and provide a uniform design aesthetic throughout its communications materials. With a confident yet approachable corporate typeface and Northwest-inspired color palette, we redesigned the council’s print communications materials from business cards to Powerpoint templates and beyond. We also introduced two design elements created from tessellating rhombuses to evoke the mountains that are found throughout the Northwest Mountain MSDC’s member states.
Redeveloping the website started from the ground up- we evaluated and simplified the site’s architecture, and made recommendations on the best way to present the information to users.
We transitioned the site to an easy-to-use content management system which enabled council staff members to keep the site content fresh. The new uniform identity carried through to the website, which features large banner images of the region, clear typography, simple navigation, and an intuitive layout.
Membership program strategy
Brand identity development and design assets
Website design and content strategy
Print materials using recycled paper
Direct mail services
Anecdotal reports from Northwest Mountain MSDC staff showed the brand identity and redesigned materials to be well-received. Launched in quarter 2 of 2015, the new website continues to perform: users and sessions have increased steadily over the past 18 months.
In March of 2016, Trio Group was awarded the Northwest Mountain MSDC’s President’s Award in honor of our contributions to the council. Northwest Mountain MSDC President and CEO Fernando Martinez noted, "...Trio Group has been so good to the community. They’re good with the corporate members, they’re good with the public agencies, they’re good to other MBEs. They’re always trying to help the MBEs improve their position.”
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