Copy of Ingredients
The City of Seattle’s Democracy Voucher Program had the privilege and the challenge of being the first of its kind in the nation. Created by a citizen-led initiative, the program faced a steep deadline of designing and mailing the program materials to over 500,000 eligible Seattle voters. Additionally, the initiative specified that program materials be made available in 14 other languages.
Program Manager René LeBeau needed to design the outbound materials, print, and mail half a million pieces, but time was not on her side. The first informational mailer needed to be designed, translated, printed, and mailed within one week. René and her team were busy building the program from the ground up, and didn’t have much time to spend to get it right.
René asked us to help the Democracy Voucher Program get into the hands of eligible voters. Thanks to our work with King County Elections, we were comfortable with tight deadlines, secure customer data, and copy writing and design for community outreach.