After our initial onboarding meeting, we outlined our plan:
Review community group feedback on the draft program materials
Redesign the program materials to facilitate multi-language messaging and create a professional yet approachable style aligned with the City of Seattle’s new brand
Simplify and streamline copy about how voters can participate in the program
Create a library of icons to demonstrate the simplified process
Print the materials, image (print unique customer data), and mail to eligible voters in Seattle
Shortly after the informational mailer was delivered, the Democracy Voucher Program started receiving its first calls from interested candidates and inquisitive voters. Awareness of the program has risen dramatically as evidenced by website visits, phone calls, and requests for more information.
After releasing the informational mailer, we turned our attention to the vouchers themselves. We designed the vouchers in the City of Seattle’s iconic blue color so they would stand out, and carried the design elements from the informational mailers to the voucher envelopes and instructions. Next, we consulted with the Rene and her team in order to select the best paper stock, folding/perforation options, envelope, and even mailing rate to help the Democracy Voucher Program be mindful of the public’s money and deliver a quality product that represented the City of Seattle well. Finally, once the design was approved, we printed the vouchers with secure customer data from King County Elections, and mailed them in batches from our facility in Kent.
Between the informational mailers and the voucher mailings, we designed, printed, and mailed over 1 million pieces.